Cambridge elevate 13.5.1-13.5.4

13.5.1
The logo on the Olympic flag consists of five differently coloured rings representing the five main inhabited regions of the world, with the rings interlinked to represent friendship and unity. This logo represents everything to do with Olympics and is used on all products related with the Olympics. Just like this logo stands for the Olympic organisation, words and phrases can stand for people.


13.5.1-Activity 11

The FedEx logo represents the company it stands for. The white arrow between the E and x of Ex represents speed and reflects how the company will deliver your parcel quickly and directly to you as the arrow is pointing towards the x which may represent the destination relating to 'x marks the spot'. The word express is also used in the logo to also show how quickly they will deliver your parcels.

Evian is a water company. The logo represents the company by having the words 'live young' in the logo. To look young and be young is seen as desirable so by adding this to the logo it interests the audience. The picture above the words Evian is of blue mountains. It creates this ides of freshness and the water coming from these mountains which may encourage the audience to buy it.

13.5.2

Representation can be name calling which can ha different extents, it could be children in a playground or debating politicians.
In a Mail online article David Rose wrote about how he was unsure about some claims on global warming. He did this by using derogative terms. One of the phrases he used that stood out to me was  'McCarthyism', this word has many negative connotations as it relates to McCarthy who was famous for the communist witch hunts in America. This was when many people were prosecuted for being, 'unamerican'. These people were punished for their opinions and so this relates to the climate change article as he is suggesting climate change professionals are acting similarly to McCarthy.