Answers

a)This is a website made to help teachers inform students on Fairtrade and how they can help. We can see this as the first thing you come to is the options of what level of students you are teaching and all the different options to teach. The website would be received by teachers maybe being told by other teachers or they may find it when researching the subject themselves. The website is engaging as it gives you multiple options and accessible drop down lists to choose from. The graphological features of the text help interest the audience. The writing is spread out across the page and each section is accompanied by a picture. This helps identify what each part of the text is about and encourage the audience to read more as it makes the page seem easier to read. The red, larger writing gives prominence to important words and draws the readers eye to them. The words at the top of the page are ion a red box which makes them stand out, these are clearly what they want the reader to see as the box offers for you to donate, get involved or sponsor a child.
The affordances of the text is that it gives teachers different options so that they can inform any age group of pupils about the cause, from key stage 1-5. The constraints of the website is that people can use the resources and not actually donate to the cause. The page is limited on how much it can encourage donations as it may come across as excessive. However the page overcomes these limitations by making the reader empathize with the 'Fairtrade grower' so that they want to donate rather than feel they need to.

b)The genre of the text is an online article that is informing its readers on Fairtrade failing to help poor farmers as the company claims it does. The website would be received by Daily Mail readers who tend to be older more conservative or someone who is looking up Fairtrade online may come across the article. The purpose of the article is to inform readers on the negative sides of Fairtrade. It does this by having a negative title 'fails to help poor farmers'. The verb 'fails' implies that the company were incapable of helping the farmers and the adjective poor makes the reader feel empathy for the farmers and encourages them to find out how they could treat these deprived farmers badly. The bulletpoint strapline gives the reader a brief understanding of what the article contains and may encourage the reader to carry on reading. The graphology of this article is fairly simple which helps the reader concentrate on what the article is about.

c)The first website's graphology is very bright and spread out with large writing in bright red. This is used to draw the audiences eye to the features they want to stand out, such as donating to the cause. The articles graphology is much more simple and dense, this is because the article is not trying to get the reader to interact or give money, it just wants to push the message across. The websites show a contrast with how they want their readers to relieve them. One article encourages interaction and the other does not at all. The Fairtrade website is in bright colours with equally bright pictures, this makes the page seem positive. Contrastingly the Daily Mail article is fairly bland with only a couple of pictures that are dull and lacking in the positive vibes the other website gives off.


On the Faitrade website the verb 'donate' is right at the top implying that you can help the cause. However on the Daily Mail article the verb 'fails' stands out in the title and  straight shows the negativity. The daily mail also uses statistics to back up its points even in the strapline. Whereas the Fairtade website uses personal stories to make the reader empathize with the people the charity want to help. The pictures and names on the website make the audience feel a personal connection to the farmers.

The websites hold different purposes. The first website is to create a teaching resource for schools and to inform what the charity is and how to help. It does its by using drop down boxes and creating lots of links to take the reader to different parts of the website. The article is to inform and create awareness. This article does create empathy for the farmers as it informs the reader how the charity are not actually helping them properly.