13.5.1
The logo on the Olympic flag consists of five differently coloured rings representing the five main inhabited regions of the world, with the rings interlinked to represent friendship and unity. This logo represents everything to do with Olympics and is used on all products related with the Olympics. Just like this logo stands for the Olympic organisation, words and phrases can stand for people.
13.5.1-Activity 11
The FedEx logo represents the company it stands for. The white arrow between the E and x of Ex represents speed and reflects how the company will deliver your parcel quickly and directly to you as the arrow is pointing towards the x which may represent the destination relating to 'x marks the spot'. The word express is also used in the logo to also show how quickly they will deliver your parcels.
Evian is a water company. The logo represents the company by having the words 'live young' in the logo. To look young and be young is seen as desirable so by adding this to the logo it interests the audience. The picture above the words Evian is of blue mountains. It creates this ides of freshness and the water coming from these mountains which may encourage the audience to buy it.
13.5.2
Representation can be name calling which can ha different extents, it could be children in a playground or debating politicians.
In a Mail online article David Rose wrote about how he was unsure about some claims on global warming. He did this by using derogative terms. One of the phrases he used that stood out to me was 'McCarthyism', this word has many negative connotations as it relates to McCarthy who was famous for the communist witch hunts in America. This was when many people were prosecuted for being, 'unamerican'. These people were punished for their opinions and so this relates to the climate change article as he is suggesting climate change professionals are acting similarly to McCarthy.
Thursday 10 March 2016
Tuesday 8 March 2016
British stereotypes article analysis
13.5.4 stereotypes.
The article creates a jokey feeling around the subject of stereotypes and uses humor to approach the subject. The first piece of humor we see is in the title 'British stereotypes:do mention the war, please!' The belief that British people always want to talk about Britain's victory is mocked in this title as it uses the verb 'please' to create sarcastic undertones straight away so that the reader is aware not to take the article too seriously. If the reader still was not sure whether the article was serious or not it goes on to say that these British stereotypes are 'a thumbnail sketch, not the whole picture'. This clears up that the writer knows these stereotypes are not the whole picture and that they are clearly using the stereotypes for comic affect.
The genre of the text is an article from The Guardian which could be online or physical newspaper. The article would be received by anyone who reads The Guardian on a regular basis or perhaps someone who has searched for articles on stereotypes online and has come across this. The audience would be these guardian readers or online readers who have searched for something similar. The purpose of the article is to entertain as it is written quite informally. We can see this in the first word of the article 'Brits', this is a contraction/abbreviation of Britons. This use of abbreviation makes the article seem more casual. This shows how it is used to entertain rather than inform. The reader would maybe expect for the article to inform them on some more factual information and not really expect for it be so entertaining.
The article creates a jokey feeling around the subject of stereotypes and uses humor to approach the subject. The first piece of humor we see is in the title 'British stereotypes:do mention the war, please!' The belief that British people always want to talk about Britain's victory is mocked in this title as it uses the verb 'please' to create sarcastic undertones straight away so that the reader is aware not to take the article too seriously. If the reader still was not sure whether the article was serious or not it goes on to say that these British stereotypes are 'a thumbnail sketch, not the whole picture'. This clears up that the writer knows these stereotypes are not the whole picture and that they are clearly using the stereotypes for comic affect.The genre of the text is an article from The Guardian which could be online or physical newspaper. The article would be received by anyone who reads The Guardian on a regular basis or perhaps someone who has searched for articles on stereotypes online and has come across this. The audience would be these guardian readers or online readers who have searched for something similar. The purpose of the article is to entertain as it is written quite informally. We can see this in the first word of the article 'Brits', this is a contraction/abbreviation of Britons. This use of abbreviation makes the article seem more casual. This shows how it is used to entertain rather than inform. The reader would maybe expect for the article to inform them on some more factual information and not really expect for it be so entertaining.
Thursday 3 March 2016
Answers
a)This is a website made to help teachers inform students on Fairtrade and how they can help. We can see this as the first thing you come to is the options of what level of students you are teaching and all the different options to teach. The website would be received by teachers maybe being told by other teachers or they may find it when researching the subject themselves. The website is engaging as it gives you multiple options and accessible drop down lists to choose from. The graphological features of the text help interest the audience. The writing is spread out across the page and each section is accompanied by a picture. This helps identify what each part of the text is about and encourage the audience to read more as it makes the page seem easier to read. The red, larger writing gives prominence to important words and draws the readers eye to them. The words at the top of the page are ion a red box which makes them stand out, these are clearly what they want the reader to see as the box offers for you to donate, get involved or sponsor a child.
The affordances of the text is that it gives teachers different options so that they can inform any age group of pupils about the cause, from key stage 1-5. The constraints of the website is that people can use the resources and not actually donate to the cause. The page is limited on how much it can encourage donations as it may come across as excessive. However the page overcomes these limitations by making the reader empathize with the 'Fairtrade grower' so that they want to donate rather than feel they need to.
b)The genre of the text is an online article that is informing its readers on Fairtrade failing to help poor farmers as the company claims it does. The website would be received by Daily Mail readers who tend to be older more conservative or someone who is looking up Fairtrade online may come across the article. The purpose of the article is to inform readers on the negative sides of Fairtrade. It does this by having a negative title 'fails to help poor farmers'. The verb 'fails' implies that the company were incapable of helping the farmers and the adjective poor makes the reader feel empathy for the farmers and encourages them to find out how they could treat these deprived farmers badly. The bulletpoint strapline gives the reader a brief understanding of what the article contains and may encourage the reader to carry on reading. The graphology of this article is fairly simple which helps the reader concentrate on what the article is about.
c)The first website's graphology is very bright and spread out with large writing in bright red. This is used to draw the audiences eye to the features they want to stand out, such as donating to the cause. The articles graphology is much more simple and dense, this is because the article is not trying to get the reader to interact or give money, it just wants to push the message across. The websites show a contrast with how they want their readers to relieve them. One article encourages interaction and the other does not at all. The Fairtrade website is in bright colours with equally bright pictures, this makes the page seem positive. Contrastingly the Daily Mail article is fairly bland with only a couple of pictures that are dull and lacking in the positive vibes the other website gives off.
On the Faitrade website the verb 'donate' is right at the top implying that you can help the cause. However on the Daily Mail article the verb 'fails' stands out in the title and straight shows the negativity. The daily mail also uses statistics to back up its points even in the strapline. Whereas the Fairtade website uses personal stories to make the reader empathize with the people the charity want to help. The pictures and names on the website make the audience feel a personal connection to the farmers.
The websites hold different purposes. The first website is to create a teaching resource for schools and to inform what the charity is and how to help. It does its by using drop down boxes and creating lots of links to take the reader to different parts of the website. The article is to inform and create awareness. This article does create empathy for the farmers as it informs the reader how the charity are not actually helping them properly.
The affordances of the text is that it gives teachers different options so that they can inform any age group of pupils about the cause, from key stage 1-5. The constraints of the website is that people can use the resources and not actually donate to the cause. The page is limited on how much it can encourage donations as it may come across as excessive. However the page overcomes these limitations by making the reader empathize with the 'Fairtrade grower' so that they want to donate rather than feel they need to.
b)The genre of the text is an online article that is informing its readers on Fairtrade failing to help poor farmers as the company claims it does. The website would be received by Daily Mail readers who tend to be older more conservative or someone who is looking up Fairtrade online may come across the article. The purpose of the article is to inform readers on the negative sides of Fairtrade. It does this by having a negative title 'fails to help poor farmers'. The verb 'fails' implies that the company were incapable of helping the farmers and the adjective poor makes the reader feel empathy for the farmers and encourages them to find out how they could treat these deprived farmers badly. The bulletpoint strapline gives the reader a brief understanding of what the article contains and may encourage the reader to carry on reading. The graphology of this article is fairly simple which helps the reader concentrate on what the article is about.
c)The first website's graphology is very bright and spread out with large writing in bright red. This is used to draw the audiences eye to the features they want to stand out, such as donating to the cause. The articles graphology is much more simple and dense, this is because the article is not trying to get the reader to interact or give money, it just wants to push the message across. The websites show a contrast with how they want their readers to relieve them. One article encourages interaction and the other does not at all. The Fairtrade website is in bright colours with equally bright pictures, this makes the page seem positive. Contrastingly the Daily Mail article is fairly bland with only a couple of pictures that are dull and lacking in the positive vibes the other website gives off.
On the Faitrade website the verb 'donate' is right at the top implying that you can help the cause. However on the Daily Mail article the verb 'fails' stands out in the title and straight shows the negativity. The daily mail also uses statistics to back up its points even in the strapline. Whereas the Fairtade website uses personal stories to make the reader empathize with the people the charity want to help. The pictures and names on the website make the audience feel a personal connection to the farmers.
The websites hold different purposes. The first website is to create a teaching resource for schools and to inform what the charity is and how to help. It does its by using drop down boxes and creating lots of links to take the reader to different parts of the website. The article is to inform and create awareness. This article does create empathy for the farmers as it informs the reader how the charity are not actually helping them properly.
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