Representation

Me: What does your job involve?
Ellie: I'm a waitress
Charlie: Are you very good with customers?
Ellie: I am
Me: Do you get tips?

...

Charlie: What did your job at Diesel involve?
Des: Jeans.
Me: Did you sell many jeans?
Des: Yes
Ellie:How did that go?
Des: It was great.
Charlie: Can you tell anyone their jean size?
Des: yeah

...

This transcript of our conversation in lesson opposes Zimmerman and West's dominance theory. The girls seem to be asking questions and leading the conversation. I start the conversation by asking an interrogative to Ellie. After she replies Charlie continues to ask another. This shows women being dominant in a conversation as Des, the only male in our group, did not interrupt or take over the conversation. However the girls in the group are more comfortable around each other and this may have contributed to how we interacted with each other. By asking questions quickly after Ellie had answered may seem as though Charlie and I are using constraints to reduce Ellie's airtime, However this was not the case we were trying to keep the conversation flowing.

In the second part of the transcript we can see the interaction between three females and a male which clearly does not support the dominance theory. The females hold dominance through the conversation by asking interrogatives in latched talk so that the conversation is rapid without hesitation. The interrogatives are asked so quickly after Des' answers we could have been interrupting him which is the opposite of stereotypical mixed gender conversations. This may be because there are more females. The interrogatives we were asking did show an interest in what others had to say as we asked questions about their occupation,

Gender representation

https://www.youtube.com/watch?v=ufsnk27SK9I
This link takes you to the advert for a pink glue by Pritt stick. The advert straight away says 'just for girls'. The words are written in a pink bubble with yellow flowers surrounding it. This is stereotyping typical traits girls are supposed to like. the add then goes on to say 'Because it's just for girls, it's pink' again this is pushing that girls must love all these stereotypical qualities. The use of the adjective 'Just' implies that no one can use it except girls, representing girls as different to boys. This can relate to John Gray's book Men are from Mars, women are from Venus  which discusses how different men and women are.
'It's perfect for making cards, posters and scrapbooks.' This implies that these are all activities girls do. The glue has no traits different from the gender neutral, white, original Pritt stick besides being pink and therefore this makes it for girls in the eyes of the company.

https://www.youtube.com/watch?v=B8gz-jxjCmg

This video shows all the negative connotations there are around women and how they act.When a female word has a negative connotation its called semantic derogation. This video shows just how women can be labelled with such negative words when their actions are no different to men. Although the video is overall trying to give a positive message it does reflect how negativity women are seen in society. Lakoff believes that women's language is deficient and men's language is the norm. This negative look on women is what the video is trying to stop.

 This advert  was made  by Bic for women day. The advert caused a lot of upset as it seems to create an image of men being smarter than women. 'think like a man' was the part of the picture that caused the most upset as it implies that women's thoughts are deficient. This relates to the deficit theory by Lakoff. The advert was originally made to celebrate women but it seems to empower men more. The women in the picture is wearing a shirt and blazer which is typically what a man would wear. Although the graphology of the text is not stereotyping women it comes across as boring and does not seem empowering.

Charity analysis

The RSPCA website uses many different techniques to persuade and inform specifically graphology. The main aspect of the website that stands out the most is the pictures. The pictures of the animals instantly interest the reader as they are most likely an animal lover as they are on the RSPCA website.
The verb 'traded' on the picture at the top reflects how poorly the animals are being treated. The noun 'scrap' also on the picture reflects the terrible way the puppies have been cared for and compares it to how you would treat rubbish.
This is the homepage of the website so they have put all the main features they want you to see. Please donate is put in a red/pink box which contrasts with the blue/ green theme of its surroundings. This makes it stand out and show its importance. The other words in boxes of the same colour are also important such as'get involved'.
The target audience of the website would be animal lover or people who are interested in animals as they would have to search it to find it. The website appeal to these people as it gives many options to help or learn about animals.